Effect of placement of print advertisements on recall
Previous research showed that the placement of the advertisement does affect the readers’ recall ability on the advertisement. However, no conclusive results have been obtained. This study aims to investigate whether the placement of advertisement on the left/right and early/late, and the binding of...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8869 |
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| Institution: | Nanyang Technological University |
| Summary: | Previous research showed that the placement of the advertisement does affect the readers’ recall ability on the advertisement. However, no conclusive results have been obtained. This study aims to investigate whether the placement of advertisement on the left/right and early/late, and the binding of the magazine affects the readers’ attention. |
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