Effect of placement of print advertisements on recall

Previous research showed that the placement of the advertisement does affect the readers’ recall ability on the advertisement. However, no conclusive results have been obtained. This study aims to investigate whether the placement of advertisement on the left/right and early/late, and the binding of...

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Bibliographic Details
Main Authors:	Mak, Pui Zee, Ang, Pei Chen, Chew, Serene Huoy Ling
Other Authors:	Lam, Shun Yin
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/8869
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8869
record_format	dspace
spelling	sg-ntu-dr.10356-88692023-05-19T06:09:04Z Effect of placement of print advertisements on recall Mak, Pui Zee Ang, Pei Chen Chew, Serene Huoy Ling Lam, Shun Yin Nanyang Business School DRNTU::Business::Advertising Previous research showed that the placement of the advertisement does affect the readers’ recall ability on the advertisement. However, no conclusive results have been obtained. This study aims to investigate whether the placement of advertisement on the left/right and early/late, and the binding of the magazine affects the readers’ attention. 2008-09-24T07:26:11Z 2008-09-24T07:26:11Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8869 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising
spellingShingle	DRNTU::Business::Advertising Mak, Pui Zee Ang, Pei Chen Chew, Serene Huoy Ling Effect of placement of print advertisements on recall
description	Previous research showed that the placement of the advertisement does affect the readers’ recall ability on the advertisement. However, no conclusive results have been obtained. This study aims to investigate whether the placement of advertisement on the left/right and early/late, and the binding of the magazine affects the readers’ attention.
author2	Lam, Shun Yin
author_facet	Lam, Shun Yin Mak, Pui Zee Ang, Pei Chen Chew, Serene Huoy Ling
format	Final Year Project
author	Mak, Pui Zee Ang, Pei Chen Chew, Serene Huoy Ling
author_sort	Mak, Pui Zee
title	Effect of placement of print advertisements on recall
title_short	Effect of placement of print advertisements on recall
title_full	Effect of placement of print advertisements on recall
title_fullStr	Effect of placement of print advertisements on recall
title_full_unstemmed	Effect of placement of print advertisements on recall
title_sort	effect of placement of print advertisements on recall
publishDate	2008
url	http://hdl.handle.net/10356/8869
_version_	1770567584765181952

Effect of placement of print advertisements on recall

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