Diffusion of debit cards in Singapore.

• Main Authors: Chang, Wai Man., Chui, Yongrou., Kee, Boon Siang.
• Other Authors: Gerrard, Philip
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::General::Social aspects
• Online Access: http://hdl.handle.net/10356/8912
• Institution: Nanyang Technological University

This study investigates the both adopters and non-adopters' perception about debit cards, a recently launched financial product in Singapore. Comparisons of adopters and non-adopters are made using the perceived characteristics of innovations (PCIs) as derived by Rogers [1995] and Ostlund [197...