Diffusion of debit cards in Singapore.
This study investigates the both adopters and non-adopters' perception about debit cards, a recently launched financial product in Singapore. Comparisons of adopters and non-adopters are made using the perceived characteristics of innovations (PCIs) as derived by Rogers [1995] and Ostlund [197...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8912 |
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| Institution: | Nanyang Technological University |
| Summary: | This study investigates the both adopters and non-adopters' perception about debit cards, a recently launched financial product in Singapore. Comparisons of adopters and non-adopters are made using the perceived characteristics of innovations (PCIs) as derived by Rogers [1995] and Ostlund [1974] and others, such as flexibility, which evolved from interviews we conducted with consumers. |
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