Diffusion of debit cards in Singapore.

Diffusion of debit cards in Singapore.

This study investigates the both adopters and non-adopters' perception about debit cards, a recently launched financial product in Singapore. Comparisons of adopters and non-adopters are made using the perceived characteristics of innovations (PCIs) as derived by Rogers [1995] and Ostlund [197...

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Main Authors: Chang, Wai Man., Chui, Yongrou., Kee, Boon Siang.
Other Authors: Gerrard, Philip
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::General::Social aspects
Online Access:http://hdl.handle.net/10356/8912
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8912
record_format dspace
spelling sg-ntu-dr.10356-89122023-05-19T05:45:02Z Diffusion of debit cards in Singapore. Chang, Wai Man. Chui, Yongrou. Kee, Boon Siang. Gerrard, Philip Nanyang Business School DRNTU::Business::General::Social aspects This study investigates the both adopters and non-adopters' perception about debit cards, a recently launched financial product in Singapore. Comparisons of adopters and non-adopters are made using the perceived characteristics of innovations (PCIs) as derived by Rogers [1995] and Ostlund [1974] and others, such as flexibility, which evolved from interviews we conducted with consumers. 2008-09-24T07:26:37Z 2008-09-24T07:26:37Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8912 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::General::Social aspects
spellingShingle DRNTU::Business::General::Social aspects
Chang, Wai Man.
Chui, Yongrou.
Kee, Boon Siang.
Diffusion of debit cards in Singapore.
description This study investigates the both adopters and non-adopters' perception about debit cards, a recently launched financial product in Singapore. Comparisons of adopters and non-adopters are made using the perceived characteristics of innovations (PCIs) as derived by Rogers [1995] and Ostlund [1974] and others, such as flexibility, which evolved from interviews we conducted with consumers.
author2 Gerrard, Philip
author_facet Gerrard, Philip
Chang, Wai Man.
Chui, Yongrou.
Kee, Boon Siang.
format Final Year Project
author Chang, Wai Man.
Chui, Yongrou.
Kee, Boon Siang.
author_sort Chang, Wai Man.
title Diffusion of debit cards in Singapore.
title_short Diffusion of debit cards in Singapore.
title_full Diffusion of debit cards in Singapore.
title_fullStr Diffusion of debit cards in Singapore.
title_full_unstemmed Diffusion of debit cards in Singapore.
title_sort diffusion of debit cards in singapore.
publishDate 2008
url http://hdl.handle.net/10356/8912
_version_ 1770565210365493248

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