Romantic crushes promote variety-seeking behavior

• المؤلفون الرئيسيون: Huang, Irene Xun, Dong, Ping
• مؤلفون آخرون: Wheeler, S. Christian
• التنسيق: مقال
• اللغة: English
• منشور في: 2019
• الموضوعات: Romantic Crush; Emotion; Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/89697; http://hdl.handle.net/10220/49192

Consumers making repeat consumption choices often need to decide whether to stick to their favorite option or to select something different. Understanding the situational factors that influence their willingness to seek more or less variety in consumption is of both theoretical and practical importa...