Effects of language and involvement in print advertising to bilinguals

Effects of language and involvement in print adverstising to bilinguals in Enlish and Chinese.

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Bibliographic Details
Main Authors: Ha, Nguyen Xuan Uyen, Leong, Hui Hui, Yap, Kim Ling
Other Authors: Chung, Cindy Mann Yien
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9014
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Institution: Nanyang Technological University
Description
Summary:Effects of language and involvement in print adverstising to bilinguals in Enlish and Chinese.