Effects of language and involvement in print advertising to bilinguals

Effects of language and involvement in print adverstising to bilinguals in Enlish and Chinese.

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Bibliographic Details
Main Authors: Ha, Nguyen Xuan Uyen, Leong, Hui Hui, Yap, Kim Ling
Other Authors: Chung, Cindy Mann Yien
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9014
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9014
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spelling sg-ntu-dr.10356-90142023-05-19T07:23:11Z Effects of language and involvement in print advertising to bilinguals Ha, Nguyen Xuan Uyen Leong, Hui Hui Yap, Kim Ling Chung, Cindy Mann Yien Nanyang Business School DRNTU::Business::Advertising Effects of language and involvement in print adverstising to bilinguals in Enlish and Chinese. 2008-09-24T07:27:40Z 2008-09-24T07:27:40Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9014 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Advertising
spellingShingle DRNTU::Business::Advertising
Ha, Nguyen Xuan Uyen
Leong, Hui Hui
Yap, Kim Ling
Effects of language and involvement in print advertising to bilinguals
description Effects of language and involvement in print adverstising to bilinguals in Enlish and Chinese.
author2 Chung, Cindy Mann Yien
author_facet Chung, Cindy Mann Yien
Ha, Nguyen Xuan Uyen
Leong, Hui Hui
Yap, Kim Ling
format Final Year Project
author Ha, Nguyen Xuan Uyen
Leong, Hui Hui
Yap, Kim Ling
author_sort Ha, Nguyen Xuan Uyen
title Effects of language and involvement in print advertising to bilinguals
title_short Effects of language and involvement in print advertising to bilinguals
title_full Effects of language and involvement in print advertising to bilinguals
title_fullStr Effects of language and involvement in print advertising to bilinguals
title_full_unstemmed Effects of language and involvement in print advertising to bilinguals
title_sort effects of language and involvement in print advertising to bilinguals
publishDate 2008
url http://hdl.handle.net/10356/9014
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