Effects of language and involvement in print advertising to bilinguals
Effects of language and involvement in print adverstising to bilinguals in Enlish and Chinese.
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Main Authors: | Ha, Nguyen Xuan Uyen, Leong, Hui Hui, Yap, Kim Ling |
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Other Authors: | Chung, Cindy Mann Yien |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/9014 |
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Institution: | Nanyang Technological University |
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