Customer satisfaction : a case study of NTUC Fairprice supermarket.

Customer satisfaction : a case study of NTUC Fairprice supermarket.

The key constructs of customer satisfaction and attributes associated with supermarket shopping are discussed. A customer survey was carried out to determine factors that significantly affect overall customer satisfaction. The results indicate that product and service are relevant determinants of ov...

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Main Authors: Chin, Yue Fong., Choo, Winston Tun Tng., Ho, Fang I.
Other Authors: Xia, Yang
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Industries and labor
Online Access:http://hdl.handle.net/10356/9105
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9105
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spelling sg-ntu-dr.10356-91052023-05-19T05:41:34Z Customer satisfaction : a case study of NTUC Fairprice supermarket. Chin, Yue Fong. Choo, Winston Tun Tng. Ho, Fang I. Xia, Yang Nanyang Business School DRNTU::Business::Industries and labor The key constructs of customer satisfaction and attributes associated with supermarket shopping are discussed. A customer survey was carried out to determine factors that significantly affect overall customer satisfaction. The results indicate that product and service are relevant determinants of overall customer satisfaction. Implications are drawn and suggestions are highlighted. 2008-09-24T07:28:39Z 2008-09-24T07:28:39Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9105 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Chin, Yue Fong.
Choo, Winston Tun Tng.
Ho, Fang I.
Customer satisfaction : a case study of NTUC Fairprice supermarket.
description The key constructs of customer satisfaction and attributes associated with supermarket shopping are discussed. A customer survey was carried out to determine factors that significantly affect overall customer satisfaction. The results indicate that product and service are relevant determinants of overall customer satisfaction. Implications are drawn and suggestions are highlighted.
author2 Xia, Yang
author_facet Xia, Yang
Chin, Yue Fong.
Choo, Winston Tun Tng.
Ho, Fang I.
format Final Year Project
author Chin, Yue Fong.
Choo, Winston Tun Tng.
Ho, Fang I.
author_sort Chin, Yue Fong.
title Customer satisfaction : a case study of NTUC Fairprice supermarket.
title_short Customer satisfaction : a case study of NTUC Fairprice supermarket.
title_full Customer satisfaction : a case study of NTUC Fairprice supermarket.
title_fullStr Customer satisfaction : a case study of NTUC Fairprice supermarket.
title_full_unstemmed Customer satisfaction : a case study of NTUC Fairprice supermarket.
title_sort customer satisfaction : a case study of ntuc fairprice supermarket.
publishDate 2008
url http://hdl.handle.net/10356/9105
_version_ 1770565318834388992

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