Customer satisfaction : a case study of NTUC Fairprice supermarket.

• Main Authors: Chin, Yue Fong., Choo, Winston Tun Tng., Ho, Fang I.
• Other Authors: Xia, Yang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/9105
• Institution: Nanyang Technological University

The key constructs of customer satisfaction and attributes associated with supermarket shopping are discussed. A customer survey was carried out to determine factors that significantly affect overall customer satisfaction. The results indicate that product and service are relevant determinants of ov...