Service quality of Starhub's mobile phone services.
This project finds out the discrepancy between customers'perception and expectation of StarHub's mobile phone services by using the SERVQUAL model; and the loyalty intention of its existing customers.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9113 |
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| Institution: | Nanyang Technological University |
| Summary: | This project finds out the discrepancy between customers'perception and expectation of StarHub's mobile phone services by using the SERVQUAL model; and the loyalty intention of its existing customers. |
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