Service quality of Starhub's mobile phone services.

• Main Authors: Law, Mei Fai., Lim, Kok Yong., Siah, Ai Di.
• Other Authors: Hooi, Den Huan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Customer services
• Online Access: http://hdl.handle.net/10356/9113
• Institution: Nanyang Technological University

This project finds out the discrepancy between customers'perception and expectation of StarHub's mobile phone services by using the SERVQUAL model; and the loyalty intention of its existing customers.