Service quality of Starhub's mobile phone services.

This project finds out the discrepancy between customers'perception and expectation of StarHub's mobile phone services by using the SERVQUAL model; and the loyalty intention of its existing customers.

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Bibliographic Details
Main Authors:	Law, Mei Fai., Lim, Kok Yong., Siah, Ai Di.
Other Authors:	Hooi, Den Huan
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Customer services
Online Access:	http://hdl.handle.net/10356/9113
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9113
record_format	dspace
spelling	sg-ntu-dr.10356-91132023-05-19T06:24:05Z Service quality of Starhub's mobile phone services. Law, Mei Fai. Lim, Kok Yong. Siah, Ai Di. Hooi, Den Huan Nanyang Business School DRNTU::Business::Marketing::Customer services This project finds out the discrepancy between customers'perception and expectation of StarHub's mobile phone services by using the SERVQUAL model; and the loyalty intention of its existing customers. 2008-09-24T07:28:44Z 2008-09-24T07:28:44Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9113 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Customer services
spellingShingle	DRNTU::Business::Marketing::Customer services Law, Mei Fai. Lim, Kok Yong. Siah, Ai Di. Service quality of Starhub's mobile phone services.
description	This project finds out the discrepancy between customers'perception and expectation of StarHub's mobile phone services by using the SERVQUAL model; and the loyalty intention of its existing customers.
author2	Hooi, Den Huan
author_facet	Hooi, Den Huan Law, Mei Fai. Lim, Kok Yong. Siah, Ai Di.
format	Final Year Project
author	Law, Mei Fai. Lim, Kok Yong. Siah, Ai Di.
author_sort	Law, Mei Fai.
title	Service quality of Starhub's mobile phone services.
title_short	Service quality of Starhub's mobile phone services.
title_full	Service quality of Starhub's mobile phone services.
title_fullStr	Service quality of Starhub's mobile phone services.
title_full_unstemmed	Service quality of Starhub's mobile phone services.
title_sort	service quality of starhub's mobile phone services.
publishDate	2008
url	http://hdl.handle.net/10356/9113
_version_	1770565538326511616

Service quality of Starhub's mobile phone services.

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