How customers interact with companies offering faulty products : an exploratory study in Singapore.
The objectives of this final year project is to find out the avenues for complaining available in Singapore and cross-cultural consumer behaviour will be highlighted to have a better understanding of the delicate issues that touch on consumer complaint behaviour. Lastly, this paper explores how epis...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9130 |
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| Institution: | Nanyang Technological University |
| Summary: | The objectives of this final year project is to find out the avenues for complaining available in Singapore and cross-cultural consumer behaviour will be highlighted to have a better understanding of the delicate issues that touch on consumer complaint behaviour. Lastly, this paper explores how episode-specific variables and brand perceptions influence or affect consumer complaint behaviour in the area of “No Action Complaint Behaviour”. |
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