How customers interact with companies offering faulty products : an exploratory study in Singapore.

• Main Authors: Soh, Ying Hui., Chow, Yunee., Chan, Bernice Shumei.
• Other Authors: Xia, Yang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/9130
• Institution: Nanyang Technological University

The objectives of this final year project is to find out the avenues for complaining available in Singapore and cross-cultural consumer behaviour will be highlighted to have a better understanding of the delicate issues that touch on consumer complaint behaviour. Lastly, this paper explores how epis...