How customers interact with companies offering faulty products : an exploratory study in Singapore.

How customers interact with companies offering faulty products : an exploratory study in Singapore.

The objectives of this final year project is to find out the avenues for complaining available in Singapore and cross-cultural consumer behaviour will be highlighted to have a better understanding of the delicate issues that touch on consumer complaint behaviour. Lastly, this paper explores how epis...

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Main Authors: Soh, Ying Hui., Chow, Yunee., Chan, Bernice Shumei.
Other Authors: Xia, Yang
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/9130
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9130
record_format dspace
spelling sg-ntu-dr.10356-91302023-05-19T03:30:01Z How customers interact with companies offering faulty products : an exploratory study in Singapore. Soh, Ying Hui. Chow, Yunee. Chan, Bernice Shumei. Xia, Yang Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The objectives of this final year project is to find out the avenues for complaining available in Singapore and cross-cultural consumer behaviour will be highlighted to have a better understanding of the delicate issues that touch on consumer complaint behaviour. Lastly, this paper explores how episode-specific variables and brand perceptions influence or affect consumer complaint behaviour in the area of “No Action Complaint Behaviour”. 2008-09-24T07:28:54Z 2008-09-24T07:28:54Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9130 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Soh, Ying Hui.
Chow, Yunee.
Chan, Bernice Shumei.
How customers interact with companies offering faulty products : an exploratory study in Singapore.
description The objectives of this final year project is to find out the avenues for complaining available in Singapore and cross-cultural consumer behaviour will be highlighted to have a better understanding of the delicate issues that touch on consumer complaint behaviour. Lastly, this paper explores how episode-specific variables and brand perceptions influence or affect consumer complaint behaviour in the area of “No Action Complaint Behaviour”.
author2 Xia, Yang
author_facet Xia, Yang
Soh, Ying Hui.
Chow, Yunee.
Chan, Bernice Shumei.
format Final Year Project
author Soh, Ying Hui.
Chow, Yunee.
Chan, Bernice Shumei.
author_sort Soh, Ying Hui.
title How customers interact with companies offering faulty products : an exploratory study in Singapore.
title_short How customers interact with companies offering faulty products : an exploratory study in Singapore.
title_full How customers interact with companies offering faulty products : an exploratory study in Singapore.
title_fullStr How customers interact with companies offering faulty products : an exploratory study in Singapore.
title_full_unstemmed How customers interact with companies offering faulty products : an exploratory study in Singapore.
title_sort how customers interact with companies offering faulty products : an exploratory study in singapore.
publishDate 2008
url http://hdl.handle.net/10356/9130
_version_ 1770564891598389248

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