Consumer perception of retailers in Singapore

A framework of understanding consumer brand perception is presented. Empirical study to test the strengths of individual antecedents and investigate how a retailer's consumer brand perception scores against its competition.

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Bibliographic Details
Main Authors:	Ong, Bee Kuan, Yang, Joanna, Tan, Hui Ling
Other Authors:	Sangwan, Sunanda
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::General::Social aspects
Online Access:	http://hdl.handle.net/10356/9147
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9147
record_format	dspace
spelling	sg-ntu-dr.10356-91472023-05-19T03:30:05Z Consumer perception of retailers in Singapore Ong, Bee Kuan Yang, Joanna Tan, Hui Ling Sangwan, Sunanda Nanyang Business School DRNTU::Business::General::Social aspects A framework of understanding consumer brand perception is presented. Empirical study to test the strengths of individual antecedents and investigate how a retailer's consumer brand perception scores against its competition. 2008-09-24T07:29:05Z 2008-09-24T07:29:05Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9147 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::General::Social aspects
spellingShingle	DRNTU::Business::General::Social aspects Ong, Bee Kuan Yang, Joanna Tan, Hui Ling Consumer perception of retailers in Singapore
description	A framework of understanding consumer brand perception is presented. Empirical study to test the strengths of individual antecedents and investigate how a retailer's consumer brand perception scores against its competition.
author2	Sangwan, Sunanda
author_facet	Sangwan, Sunanda Ong, Bee Kuan Yang, Joanna Tan, Hui Ling
format	Final Year Project
author	Ong, Bee Kuan Yang, Joanna Tan, Hui Ling
author_sort	Ong, Bee Kuan
title	Consumer perception of retailers in Singapore
title_short	Consumer perception of retailers in Singapore
title_full	Consumer perception of retailers in Singapore
title_fullStr	Consumer perception of retailers in Singapore
title_full_unstemmed	Consumer perception of retailers in Singapore
title_sort	consumer perception of retailers in singapore
publishDate	2008
url	http://hdl.handle.net/10356/9147
_version_	1770564555125030912

Consumer perception of retailers in Singapore

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