Consumer perception of retailers in Singapore

• Main Authors: Ong, Bee Kuan, Yang, Joanna, Tan, Hui Ling
• Other Authors: Sangwan, Sunanda
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::General::Social aspects
• Online Access: http://hdl.handle.net/10356/9147
• Institution: Nanyang Technological University

A framework of understanding consumer brand perception is presented. Empirical study to test the strengths of individual antecedents and investigate how a retailer's consumer brand perception scores against its competition.