The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore.
Owing to the rapid rate of diffusion and adaptation by different customer segments, it is vital to gain a better understanding of the attitudes and behaviour of distinct targeted segments. The motivation of this academic research project is to provide some useful insights about consumers' attit...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9189 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Summary: | Owing to the rapid rate of diffusion and adaptation by different customer segments, it is vital to gain a better understanding of the attitudes and behaviour of distinct targeted segments. The motivation of this academic research project is to provide some useful insights about consumers' attitudes and behaviour towards downloading mobile phone personalizing services. |
|---|