The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore.
Owing to the rapid rate of diffusion and adaptation by different customer segments, it is vital to gain a better understanding of the attitudes and behaviour of distinct targeted segments. The motivation of this academic research project is to provide some useful insights about consumers' attit...
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Main Authors: | Kwok, Yushan., Ong, Wengy Wenqi., Pei, Kok Kheong. |
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Other Authors: | Teo, Jack Cheng Chuah |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/9189 |
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Institution: | Nanyang Technological University |
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