The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore.

The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore.

Owing to the rapid rate of diffusion and adaptation by different customer segments, it is vital to gain a better understanding of the attitudes and behaviour of distinct targeted segments. The motivation of this academic research project is to provide some useful insights about consumers' attit...

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Main Authors: Kwok, Yushan., Ong, Wengy Wenqi., Pei, Kok Kheong.
Other Authors: Teo, Jack Cheng Chuah
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Industries and labor
Online Access:http://hdl.handle.net/10356/9189
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9189
record_format dspace
spelling sg-ntu-dr.10356-91892023-05-19T06:09:02Z The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore. Kwok, Yushan. Ong, Wengy Wenqi. Pei, Kok Kheong. Teo, Jack Cheng Chuah Nanyang Business School DRNTU::Business::Industries and labor Owing to the rapid rate of diffusion and adaptation by different customer segments, it is vital to gain a better understanding of the attitudes and behaviour of distinct targeted segments. The motivation of this academic research project is to provide some useful insights about consumers' attitudes and behaviour towards downloading mobile phone personalizing services. 2008-09-24T07:29:32Z 2008-09-24T07:29:32Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9189 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Kwok, Yushan.
Ong, Wengy Wenqi.
Pei, Kok Kheong.
The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore.
description Owing to the rapid rate of diffusion and adaptation by different customer segments, it is vital to gain a better understanding of the attitudes and behaviour of distinct targeted segments. The motivation of this academic research project is to provide some useful insights about consumers' attitudes and behaviour towards downloading mobile phone personalizing services.
author2 Teo, Jack Cheng Chuah
author_facet Teo, Jack Cheng Chuah
Kwok, Yushan.
Ong, Wengy Wenqi.
Pei, Kok Kheong.
format Final Year Project
author Kwok, Yushan.
Ong, Wengy Wenqi.
Pei, Kok Kheong.
author_sort Kwok, Yushan.
title The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore.
title_short The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore.
title_full The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore.
title_fullStr The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore.
title_full_unstemmed The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore.
title_sort lord of the rings : a study on the mobile phone ringtone industry in singapore.
publishDate 2008
url http://hdl.handle.net/10356/9189
_version_ 1770566167827578880

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