Cultural priming effect in dyadic negotiation.

This study seeks to study the cultural priming effect on negotiation amongst bicultural individuals, Singaporean Chinese in particular, and their choice of negotiation tactics and behaviours. A two-part experimental study (a priming task followed by a negotiation simulation task) was carried out.

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書目詳細資料
Main Authors: Chong, Yen Ling., Neo, Yen Nee., Tan, John Jing Ren.
其他作者: Fu, Ho Ying
格式: Final Year Project
出版: 2008
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在線閱讀:http://hdl.handle.net/10356/9201
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機構: Nanyang Technological University