Cultural priming effect in dyadic negotiation.
This study seeks to study the cultural priming effect on negotiation amongst bicultural individuals, Singaporean Chinese in particular, and their choice of negotiation tactics and behaviours. A two-part experimental study (a priming task followed by a negotiation simulation task) was carried out.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9201 |
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| Institution: | Nanyang Technological University |