Marketing in non profit organisations : case study on the salvation army.

Marketing in non profit organisations : case study on the salvation army.

Marketing in non profit organisations is an upcoming trend to either generate awareness or to solicit more funds. This project seeks to investigate how Non Profit Marketing for a charity like Salvation Army could be useful in generating more donations. This is in line with the extensive marketing st...

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Bibliographic Details
Main Authors: Lim, Kai Tong., Ng, Pin Pin., Zhou, Kelvin Yong Chiang.
Other Authors: Park, Donghyun
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/9293
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Institution: Nanyang Technological University
Description
Summary:Marketing in non profit organisations is an upcoming trend to either generate awareness or to solicit more funds. This project seeks to investigate how Non Profit Marketing for a charity like Salvation Army could be useful in generating more donations. This is in line with the extensive marketing strategies being implemented by other charities like NKF and Ren Ci Hospital.

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