Marketing in non profit organisations : case study on the salvation army.

• Main Authors: Lim, Kai Tong., Ng, Pin Pin., Zhou, Kelvin Yong Chiang.
• Other Authors: Park, Donghyun
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/9293
• Institution: Nanyang Technological University

Marketing in non profit organisations is an upcoming trend to either generate awareness or to solicit more funds. This project seeks to investigate how Non Profit Marketing for a charity like Salvation Army could be useful in generating more donations. This is in line with the extensive marketing st...