Marketing in non profit organisations : case study on the salvation army.

Marketing in non profit organisations : case study on the salvation army.

Marketing in non profit organisations is an upcoming trend to either generate awareness or to solicit more funds. This project seeks to investigate how Non Profit Marketing for a charity like Salvation Army could be useful in generating more donations. This is in line with the extensive marketing st...

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Bibliographic Details
Main Authors: Lim, Kai Tong., Ng, Pin Pin., Zhou, Kelvin Yong Chiang.
Other Authors: Park, Donghyun
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/9293
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9293
record_format dspace
spelling sg-ntu-dr.10356-92932023-05-19T03:30:04Z Marketing in non profit organisations : case study on the salvation army. Lim, Kai Tong. Ng, Pin Pin. Zhou, Kelvin Yong Chiang. Park, Donghyun Nanyang Business School DRNTU::Business::Marketing Marketing in non profit organisations is an upcoming trend to either generate awareness or to solicit more funds. This project seeks to investigate how Non Profit Marketing for a charity like Salvation Army could be useful in generating more donations. This is in line with the extensive marketing strategies being implemented by other charities like NKF and Ren Ci Hospital. 2008-09-24T07:30:37Z 2008-09-24T07:30:37Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9293 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Lim, Kai Tong.
Ng, Pin Pin.
Zhou, Kelvin Yong Chiang.
Marketing in non profit organisations : case study on the salvation army.
description Marketing in non profit organisations is an upcoming trend to either generate awareness or to solicit more funds. This project seeks to investigate how Non Profit Marketing for a charity like Salvation Army could be useful in generating more donations. This is in line with the extensive marketing strategies being implemented by other charities like NKF and Ren Ci Hospital.
author2 Park, Donghyun
author_facet Park, Donghyun
Lim, Kai Tong.
Ng, Pin Pin.
Zhou, Kelvin Yong Chiang.
format Final Year Project
author Lim, Kai Tong.
Ng, Pin Pin.
Zhou, Kelvin Yong Chiang.
author_sort Lim, Kai Tong.
title Marketing in non profit organisations : case study on the salvation army.
title_short Marketing in non profit organisations : case study on the salvation army.
title_full Marketing in non profit organisations : case study on the salvation army.
title_fullStr Marketing in non profit organisations : case study on the salvation army.
title_full_unstemmed Marketing in non profit organisations : case study on the salvation army.
title_sort marketing in non profit organisations : case study on the salvation army.
publishDate 2008
url http://hdl.handle.net/10356/9293
_version_ 1770566202681196544

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