Strategic implications of Singaporeans' channel distribution preferences for financial products and services.

Singaporeans' preferences for channel distribution across eleven financial products and services are empirically examined, with implications drawn from further investigations into their demographic profiles, as well as attitudinal characteristics.

Saved in:
Bibliographic Details
Main Authors: Lim, Angela Yi Ting., Sim, Wei Ping., Tan, Si Yan.
Other Authors: Yee, Wah Chin
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9304
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Description
Summary:Singaporeans' preferences for channel distribution across eleven financial products and services are empirically examined, with implications drawn from further investigations into their demographic profiles, as well as attitudinal characteristics.