Strategic implications of Singaporeans' channel distribution preferences for financial products and services.

Singaporeans' preferences for channel distribution across eleven financial products and services are empirically examined, with implications drawn from further investigations into their demographic profiles, as well as attitudinal characteristics.

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Bibliographic Details
Main Authors:	Lim, Angela Yi Ting., Sim, Wei Ping., Tan, Si Yan.
Other Authors:	Yee, Wah Chin
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Channels
Online Access:	http://hdl.handle.net/10356/9304
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-93042023-05-19T06:08:59Z Strategic implications of Singaporeans' channel distribution preferences for financial products and services. Lim, Angela Yi Ting. Sim, Wei Ping. Tan, Si Yan. Yee, Wah Chin Nanyang Business School DRNTU::Business::Marketing::Channels Singaporeans' preferences for channel distribution across eleven financial products and services are empirically examined, with implications drawn from further investigations into their demographic profiles, as well as attitudinal characteristics. 2008-09-24T07:30:48Z 2008-09-24T07:30:48Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9304 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Channels
spellingShingle	DRNTU::Business::Marketing::Channels Lim, Angela Yi Ting. Sim, Wei Ping. Tan, Si Yan. Strategic implications of Singaporeans' channel distribution preferences for financial products and services.
description	Singaporeans' preferences for channel distribution across eleven financial products and services are empirically examined, with implications drawn from further investigations into their demographic profiles, as well as attitudinal characteristics.
author2	Yee, Wah Chin
author_facet	Yee, Wah Chin Lim, Angela Yi Ting. Sim, Wei Ping. Tan, Si Yan.
format	Final Year Project
author	Lim, Angela Yi Ting. Sim, Wei Ping. Tan, Si Yan.
author_sort	Lim, Angela Yi Ting.
title	Strategic implications of Singaporeans' channel distribution preferences for financial products and services.
title_short	Strategic implications of Singaporeans' channel distribution preferences for financial products and services.
title_full	Strategic implications of Singaporeans' channel distribution preferences for financial products and services.
title_fullStr	Strategic implications of Singaporeans' channel distribution preferences for financial products and services.
title_full_unstemmed	Strategic implications of Singaporeans' channel distribution preferences for financial products and services.
title_sort	strategic implications of singaporeans' channel distribution preferences for financial products and services.
publishDate	2008
url	http://hdl.handle.net/10356/9304
_version_	1770564392200437760

Strategic implications of Singaporeans' channel distribution preferences for financial products and services.

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