Strategic implications of Singaporeans' channel distribution preferences for financial products and services.
Singaporeans' preferences for channel distribution across eleven financial products and services are empirically examined, with implications drawn from further investigations into their demographic profiles, as well as attitudinal characteristics.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9304 |
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| Institution: | Nanyang Technological University |