Factors influencing the rate of diffusion of innovative products.
The objective of this paper is to study factors affecting the rate of diffusion of innovative products where we studied the adoption of camera-integrated mobile phone. We used the Roger's diffusion theory as background and analyzed the factors relating to Marketing Mix, 4Ps to extend Roger...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9346 |
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| Institution: | Nanyang Technological University |
| Summary: | The objective of this paper is to study factors affecting the rate of diffusion of innovative products where we studied the adoption of camera-integrated mobile phone. We used the Roger's diffusion theory as background and analyzed the factors relating to Marketing Mix, 4Ps to extend Roger's research. |
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