Factors influencing the rate of diffusion of innovative products.

Factors influencing the rate of diffusion of innovative products.

The objective of this paper is to study factors affecting the rate of diffusion of innovative products where we studied the adoption of camera-integrated mobile phone. We used the Roger's diffusion theory as background and analyzed the factors relating to Marketing Mix, 4Ps to extend Roger...

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Main Authors: Lee, Lai Juan., Tan, Mui Yen., Wu, Jiaying.
Other Authors: Hooi, Den Huan
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Product management
Online Access:http://hdl.handle.net/10356/9346
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9346
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spelling sg-ntu-dr.10356-93462023-05-19T03:30:06Z Factors influencing the rate of diffusion of innovative products. Lee, Lai Juan. Tan, Mui Yen. Wu, Jiaying. Hooi, Den Huan Nanyang Business School DRNTU::Business::Marketing::Product management The objective of this paper is to study factors affecting the rate of diffusion of innovative products where we studied the adoption of camera-integrated mobile phone. We used the Roger's diffusion theory as background and analyzed the factors relating to Marketing Mix, 4Ps to extend Roger's research. 2008-09-24T07:31:23Z 2008-09-24T07:31:23Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9346 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Product management
spellingShingle DRNTU::Business::Marketing::Product management
Lee, Lai Juan.
Tan, Mui Yen.
Wu, Jiaying.
Factors influencing the rate of diffusion of innovative products.
description The objective of this paper is to study factors affecting the rate of diffusion of innovative products where we studied the adoption of camera-integrated mobile phone. We used the Roger's diffusion theory as background and analyzed the factors relating to Marketing Mix, 4Ps to extend Roger's research.
author2 Hooi, Den Huan
author_facet Hooi, Den Huan
Lee, Lai Juan.
Tan, Mui Yen.
Wu, Jiaying.
format Final Year Project
author Lee, Lai Juan.
Tan, Mui Yen.
Wu, Jiaying.
author_sort Lee, Lai Juan.
title Factors influencing the rate of diffusion of innovative products.
title_short Factors influencing the rate of diffusion of innovative products.
title_full Factors influencing the rate of diffusion of innovative products.
title_fullStr Factors influencing the rate of diffusion of innovative products.
title_full_unstemmed Factors influencing the rate of diffusion of innovative products.
title_sort factors influencing the rate of diffusion of innovative products.
publishDate 2008
url http://hdl.handle.net/10356/9346
_version_ 1770566436147691520

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