Factors influencing the rate of diffusion of innovative products.

• Main Authors: Lee, Lai Juan., Tan, Mui Yen., Wu, Jiaying.
• Other Authors: Hooi, Den Huan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Product management
• Online Access: http://hdl.handle.net/10356/9346
• Institution: Nanyang Technological University

The objective of this paper is to study factors affecting the rate of diffusion of innovative products where we studied the adoption of camera-integrated mobile phone. We used the Roger's diffusion theory as background and analyzed the factors relating to Marketing Mix, 4Ps to extend Roger...