Primacy of source and content : a cross cultural study in persuasive communications.

The main purpose of this study is to re-examine the order in which source and content elements of a persuasive communication are considered. The influential Elaboration Likelihood Model (ELM) of Petty and Cacioppo addresses this issue but within a Western culture.

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Bibliographic Details
Main Authors:	Chia, Julie Yen Ping., Tan, Eunice., Tan, Charlene Li Shien.
Other Authors:	Marshall, Roger
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Management::Communication
Online Access:	http://hdl.handle.net/10356/9355
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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record_format	dspace
spelling	sg-ntu-dr.10356-93552023-05-19T06:24:06Z Primacy of source and content : a cross cultural study in persuasive communications. Chia, Julie Yen Ping. Tan, Eunice. Tan, Charlene Li Shien. Marshall, Roger Nanyang Business School DRNTU::Business::Management::Communication The main purpose of this study is to re-examine the order in which source and content elements of a persuasive communication are considered. The influential Elaboration Likelihood Model (ELM) of Petty and Cacioppo addresses this issue but within a Western culture. 2008-09-24T07:31:28Z 2008-09-24T07:31:28Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9355 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Management::Communication
spellingShingle	DRNTU::Business::Management::Communication Chia, Julie Yen Ping. Tan, Eunice. Tan, Charlene Li Shien. Primacy of source and content : a cross cultural study in persuasive communications.
description	The main purpose of this study is to re-examine the order in which source and content elements of a persuasive communication are considered. The influential Elaboration Likelihood Model (ELM) of Petty and Cacioppo addresses this issue but within a Western culture.
author2	Marshall, Roger
author_facet	Marshall, Roger Chia, Julie Yen Ping. Tan, Eunice. Tan, Charlene Li Shien.
format	Final Year Project
author	Chia, Julie Yen Ping. Tan, Eunice. Tan, Charlene Li Shien.
author_sort	Chia, Julie Yen Ping.
title	Primacy of source and content : a cross cultural study in persuasive communications.
title_short	Primacy of source and content : a cross cultural study in persuasive communications.
title_full	Primacy of source and content : a cross cultural study in persuasive communications.
title_fullStr	Primacy of source and content : a cross cultural study in persuasive communications.
title_full_unstemmed	Primacy of source and content : a cross cultural study in persuasive communications.
title_sort	primacy of source and content : a cross cultural study in persuasive communications.
publishDate	2008
url	http://hdl.handle.net/10356/9355
_version_	1770565466310311936

Primacy of source and content : a cross cultural study in persuasive communications.

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