Future of mobile Internet : effective targeting in Singapore
This paper explores the attitude of young Singaporeans, age between 11 to 25 years old, towards Mobile Services. It examines young users’ attitudes toward Internet connection via mobile phone. Respondents are also analyzed according to their online activities and segmented for possible business mark...
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| Format: | Final Year Project |
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2008
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| Online Access: | http://hdl.handle.net/10356/9366 |
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sg-ntu-dr.10356-93662023-05-19T06:16:16Z Future of mobile Internet : effective targeting in Singapore Lai, Kareen Siow Hui Soh, Kee Ban Wong, Mei Chan Lee, Gilbert A. Nanyang Business School DRNTU::Business::Information technology::Mobile commerce This paper explores the attitude of young Singaporeans, age between 11 to 25 years old, towards Mobile Services. It examines young users’ attitudes toward Internet connection via mobile phone. Respondents are also analyzed according to their online activities and segmented for possible business marketing. 2008-09-24T07:31:37Z 2008-09-24T07:31:37Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9366 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Information technology::Mobile commerce |
| spellingShingle |
DRNTU::Business::Information technology::Mobile commerce Lai, Kareen Siow Hui Soh, Kee Ban Wong, Mei Chan Future of mobile Internet : effective targeting in Singapore |
| description |
This paper explores the attitude of young Singaporeans, age between 11 to 25 years old, towards Mobile Services. It examines young users’ attitudes toward Internet connection via mobile phone. Respondents are also analyzed according to their online activities and segmented for possible business marketing. |
| author2 |
Lee, Gilbert A. |
| author_facet |
Lee, Gilbert A. Lai, Kareen Siow Hui Soh, Kee Ban Wong, Mei Chan |
| format |
Final Year Project |
| author |
Lai, Kareen Siow Hui Soh, Kee Ban Wong, Mei Chan |
| author_sort |
Lai, Kareen Siow Hui |
| title |
Future of mobile Internet : effective targeting in Singapore |
| title_short |
Future of mobile Internet : effective targeting in Singapore |
| title_full |
Future of mobile Internet : effective targeting in Singapore |
| title_fullStr |
Future of mobile Internet : effective targeting in Singapore |
| title_full_unstemmed |
Future of mobile Internet : effective targeting in Singapore |
| title_sort |
future of mobile internet : effective targeting in singapore |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/9366 |
| _version_ |
1770566131605569536 |