Future of mobile Internet : effective targeting in Singapore
This paper explores the attitude of young Singaporeans, age between 11 to 25 years old, towards Mobile Services. It examines young users’ attitudes toward Internet connection via mobile phone. Respondents are also analyzed according to their online activities and segmented for possible business mark...
Saved in:
Main Authors: | Lai, Kareen Siow Hui, Soh, Kee Ban, Wong, Mei Chan |
---|---|
Other Authors: | Lee, Gilbert A. |
Format: | Final Year Project |
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/9366 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Similar Items
-
Mobile data services : an insight to its adoption and future direction
by: Gan, Jimmy Cher Wen, et al.
Published: (2008) -
WAP : the impact of the mobility mandate in Asia, a Singapore perspective.
by: Chia, Chui Hsien., et al.
Published: (2008) -
Mobile commerce in Singapore.
by: Leow, Seok Wei., et al.
Published: (2008) -
Mobile commerce in Singapore.
by: Goh, Jonathan Po Gin., et al.
Published: (2008) -
Market acceptance of mobile commerce, a Singapore perspective.
by: Kwek, Pei Ling., et al.
Published: (2008)