Future of mobile Internet : effective targeting in Singapore

This paper explores the attitude of young Singaporeans, age between 11 to 25 years old, towards Mobile Services. It examines young users’ attitudes toward Internet connection via mobile phone. Respondents are also analyzed according to their online activities and segmented for possible business mark...

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Bibliographic Details
Main Authors: Lai, Kareen Siow Hui, Soh, Kee Ban, Wong, Mei Chan
Other Authors: Lee, Gilbert A.
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9366
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Institution: Nanyang Technological University