Effects of product display and gender on consumer purchase behaviour.

The purpose of this study is to examine the effects of gender on retail consumers, and the coordination and juxtaposition of the outfit on consumer purchase behaviour. Results indicated that purchase behaviour is affected by the above three factors (gender, coordination, juxtaposition).

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Bibliographic Details
Main Authors: Chen, Yanling., Lee, Wenting., Yap, Fiona Jingyi.
Other Authors: Lam, Shun Yin
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9437
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Institution: Nanyang Technological University
Description
Summary:The purpose of this study is to examine the effects of gender on retail consumers, and the coordination and juxtaposition of the outfit on consumer purchase behaviour. Results indicated that purchase behaviour is affected by the above three factors (gender, coordination, juxtaposition).