Effects of product display and gender on consumer purchase behaviour.

The purpose of this study is to examine the effects of gender on retail consumers, and the coordination and juxtaposition of the outfit on consumer purchase behaviour. Results indicated that purchase behaviour is affected by the above three factors (gender, coordination, juxtaposition).

Saved in:

Bibliographic Details
Main Authors:	Chen, Yanling., Lee, Wenting., Yap, Fiona Jingyi.
Other Authors:	Lam, Shun Yin
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/9437
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9437
record_format	dspace
spelling	sg-ntu-dr.10356-94372023-05-19T06:24:04Z Effects of product display and gender on consumer purchase behaviour. Chen, Yanling. Lee, Wenting. Yap, Fiona Jingyi. Lam, Shun Yin Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The purpose of this study is to examine the effects of gender on retail consumers, and the coordination and juxtaposition of the outfit on consumer purchase behaviour. Results indicated that purchase behaviour is affected by the above three factors (gender, coordination, juxtaposition). 2008-09-24T07:32:21Z 2008-09-24T07:32:21Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9437 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Chen, Yanling. Lee, Wenting. Yap, Fiona Jingyi. Effects of product display and gender on consumer purchase behaviour.
description	The purpose of this study is to examine the effects of gender on retail consumers, and the coordination and juxtaposition of the outfit on consumer purchase behaviour. Results indicated that purchase behaviour is affected by the above three factors (gender, coordination, juxtaposition).
author2	Lam, Shun Yin
author_facet	Lam, Shun Yin Chen, Yanling. Lee, Wenting. Yap, Fiona Jingyi.
format	Final Year Project
author	Chen, Yanling. Lee, Wenting. Yap, Fiona Jingyi.
author_sort	Chen, Yanling.
title	Effects of product display and gender on consumer purchase behaviour.
title_short	Effects of product display and gender on consumer purchase behaviour.
title_full	Effects of product display and gender on consumer purchase behaviour.
title_fullStr	Effects of product display and gender on consumer purchase behaviour.
title_full_unstemmed	Effects of product display and gender on consumer purchase behaviour.
title_sort	effects of product display and gender on consumer purchase behaviour.
publishDate	2008
url	http://hdl.handle.net/10356/9437
_version_	1770567088523444224

Effects of product display and gender on consumer purchase behaviour.

Similar Items