Effects of product display and gender on consumer purchase behaviour.

• المؤلفون الرئيسيون: Chen, Yanling., Lee, Wenting., Yap, Fiona Jingyi.
• مؤلفون آخرون: Lam, Shun Yin
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9437

The purpose of this study is to examine the effects of gender on retail consumers, and the coordination and juxtaposition of the outfit on consumer purchase behaviour. Results indicated that purchase behaviour is affected by the above three factors (gender, coordination, juxtaposition).