Effects of product display and gender on consumer purchase behaviour.

• Main Authors: Chen, Yanling., Lee, Wenting., Yap, Fiona Jingyi.
• 其他作者: Lam, Shun Yin
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/9437

The purpose of this study is to examine the effects of gender on retail consumers, and the coordination and juxtaposition of the outfit on consumer purchase behaviour. Results indicated that purchase behaviour is affected by the above three factors (gender, coordination, juxtaposition).