Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials.

Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials.

This research is done to investigate the differences and similarities between the portrayal of males and females in the Television commercials of Singapore and Malaysia. A sample of commercials taped from 2 Malaysia and 2 Singapore channels were used in the research. The findings basically show that...

Full description

Saved in:
Bibliographic Details
Main Authors: Lee, Boon Ling., Phua, Eleanor Cheay Theng., Yee, Yun Jia.
Other Authors: Tan, Thomas Tsu Wee
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Advertising
Online Access:http://hdl.handle.net/10356/9549
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
id sg-ntu-dr.10356-9549
record_format dspace
spelling sg-ntu-dr.10356-95492023-05-19T06:08:59Z Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials. Lee, Boon Ling. Phua, Eleanor Cheay Theng. Yee, Yun Jia. Tan, Thomas Tsu Wee Nanyang Business School DRNTU::Business::Advertising This research is done to investigate the differences and similarities between the portrayal of males and females in the Television commercials of Singapore and Malaysia. A sample of commercials taped from 2 Malaysia and 2 Singapore channels were used in the research. The findings basically show that males are still the dominant party of the sexes in both Singapore and Malaysia but to a greater extent in Malaysia. 2008-09-24T07:33:35Z 2008-09-24T07:33:35Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/9549 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Advertising
spellingShingle DRNTU::Business::Advertising
Lee, Boon Ling.
Phua, Eleanor Cheay Theng.
Yee, Yun Jia.
Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials.
description This research is done to investigate the differences and similarities between the portrayal of males and females in the Television commercials of Singapore and Malaysia. A sample of commercials taped from 2 Malaysia and 2 Singapore channels were used in the research. The findings basically show that males are still the dominant party of the sexes in both Singapore and Malaysia but to a greater extent in Malaysia.
author2 Tan, Thomas Tsu Wee
author_facet Tan, Thomas Tsu Wee
Lee, Boon Ling.
Phua, Eleanor Cheay Theng.
Yee, Yun Jia.
format Final Year Project
author Lee, Boon Ling.
Phua, Eleanor Cheay Theng.
Yee, Yun Jia.
author_sort Lee, Boon Ling.
title Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials.
title_short Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials.
title_full Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials.
title_fullStr Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials.
title_full_unstemmed Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials.
title_sort sociocultural comparison of gender-role portrayals in malaysia and singapore television commercials.
publishDate 2008
url http://hdl.handle.net/10356/9549
_version_ 1770566237007380480

Similar Items