Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials.

This research is done to investigate the differences and similarities between the portrayal of males and females in the Television commercials of Singapore and Malaysia. A sample of commercials taped from 2 Malaysia and 2 Singapore channels were used in the research. The findings basically show that...

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Bibliographic Details
Main Authors: Lee, Boon Ling., Phua, Eleanor Cheay Theng., Yee, Yun Jia.
Other Authors: Tan, Thomas Tsu Wee
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9549
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Institution: Nanyang Technological University
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