Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials.

• Main Authors: Lee, Boon Ling., Phua, Eleanor Cheay Theng., Yee, Yun Jia.
• Other Authors: Tan, Thomas Tsu Wee
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising
• Online Access: http://hdl.handle.net/10356/9549
• Institution: Nanyang Technological University

This research is done to investigate the differences and similarities between the portrayal of males and females in the Television commercials of Singapore and Malaysia. A sample of commercials taped from 2 Malaysia and 2 Singapore channels were used in the research. The findings basically show that...