You will never walk alone : relationship strength and customer retention.
Through this research study, it is observed that developing a close relationship with customers is essential. Maintaining good customer relationship play a part in establishing and retaining their loytalty, which results in positive Word-of-Mouth (WOM) and an increase in Degree of Tolerance.
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sg-ntu-dr.10356-96022023-05-19T05:45:01Z You will never walk alone : relationship strength and customer retention. Koh, Shu Er. Low, Kirby Lai Meng. Phua, Cheryl Tshi Mei. Marshall, Roger Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Through this research study, it is observed that developing a close relationship with customers is essential. Maintaining good customer relationship play a part in establishing and retaining their loytalty, which results in positive Word-of-Mouth (WOM) and an increase in Degree of Tolerance. 2008-09-24T07:34:10Z 2008-09-24T07:34:10Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9602 Nanyang Technological University application/pdf |
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Nanyang Technological University |
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DRNTU::Business::Marketing::Consumer behavior Koh, Shu Er. Low, Kirby Lai Meng. Phua, Cheryl Tshi Mei. You will never walk alone : relationship strength and customer retention. |
description |
Through this research study, it is observed that developing a close relationship with customers is essential. Maintaining good customer relationship play a part in establishing and retaining their loytalty, which results in positive Word-of-Mouth (WOM) and an increase in Degree of Tolerance. |
author2 |
Marshall, Roger |
author_facet |
Marshall, Roger Koh, Shu Er. Low, Kirby Lai Meng. Phua, Cheryl Tshi Mei. |
format |
Final Year Project |
author |
Koh, Shu Er. Low, Kirby Lai Meng. Phua, Cheryl Tshi Mei. |
author_sort |
Koh, Shu Er. |
title |
You will never walk alone : relationship strength and customer retention. |
title_short |
You will never walk alone : relationship strength and customer retention. |
title_full |
You will never walk alone : relationship strength and customer retention. |
title_fullStr |
You will never walk alone : relationship strength and customer retention. |
title_full_unstemmed |
You will never walk alone : relationship strength and customer retention. |
title_sort |
you will never walk alone : relationship strength and customer retention. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/9602 |
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1770567442539479040 |