You will never walk alone : relationship strength and customer retention.

Through this research study, it is observed that developing a close relationship with customers is essential. Maintaining good customer relationship play a part in establishing and retaining their loytalty, which results in positive Word-of-Mouth (WOM) and an increase in Degree of Tolerance.

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Bibliographic Details
Main Authors: Koh, Shu Er., Low, Kirby Lai Meng., Phua, Cheryl Tshi Mei.
Other Authors: Marshall, Roger
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9602
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9602
record_format dspace
spelling sg-ntu-dr.10356-96022023-05-19T05:45:01Z You will never walk alone : relationship strength and customer retention. Koh, Shu Er. Low, Kirby Lai Meng. Phua, Cheryl Tshi Mei. Marshall, Roger Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Through this research study, it is observed that developing a close relationship with customers is essential. Maintaining good customer relationship play a part in establishing and retaining their loytalty, which results in positive Word-of-Mouth (WOM) and an increase in Degree of Tolerance. 2008-09-24T07:34:10Z 2008-09-24T07:34:10Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9602 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Koh, Shu Er.
Low, Kirby Lai Meng.
Phua, Cheryl Tshi Mei.
You will never walk alone : relationship strength and customer retention.
description Through this research study, it is observed that developing a close relationship with customers is essential. Maintaining good customer relationship play a part in establishing and retaining their loytalty, which results in positive Word-of-Mouth (WOM) and an increase in Degree of Tolerance.
author2 Marshall, Roger
author_facet Marshall, Roger
Koh, Shu Er.
Low, Kirby Lai Meng.
Phua, Cheryl Tshi Mei.
format Final Year Project
author Koh, Shu Er.
Low, Kirby Lai Meng.
Phua, Cheryl Tshi Mei.
author_sort Koh, Shu Er.
title You will never walk alone : relationship strength and customer retention.
title_short You will never walk alone : relationship strength and customer retention.
title_full You will never walk alone : relationship strength and customer retention.
title_fullStr You will never walk alone : relationship strength and customer retention.
title_full_unstemmed You will never walk alone : relationship strength and customer retention.
title_sort you will never walk alone : relationship strength and customer retention.
publishDate 2008
url http://hdl.handle.net/10356/9602
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