You will never walk alone : relationship strength and customer retention.

• Main Authors: Koh, Shu Er., Low, Kirby Lai Meng., Phua, Cheryl Tshi Mei.
• Other Authors: Marshall, Roger
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/9602
• Institution: Nanyang Technological University

Through this research study, it is observed that developing a close relationship with customers is essential. Maintaining good customer relationship play a part in establishing and retaining their loytalty, which results in positive Word-of-Mouth (WOM) and an increase in Degree of Tolerance.