You will never walk alone : relationship strength and customer retention.

• Main Authors: Koh, Shu Er., Low, Kirby Lai Meng., Phua, Cheryl Tshi Mei.
• 其他作者: Marshall, Roger
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/9602

Through this research study, it is observed that developing a close relationship with customers is essential. Maintaining good customer relationship play a part in establishing and retaining their loytalty, which results in positive Word-of-Mouth (WOM) and an increase in Degree of Tolerance.