Exploratory marketing study on gender perceptions on services.

• Main Authors: Thio, Yi Ling., Tsai, Qianyi., Yeo, Irene Hwee Ling.
• 其他作者: Low, Peter Issac Siow Siam
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/9609

This paper studies how gender difference might affect consumer’s perception on service provided. Based on our findings, the retail managers of intellectual and technology products do not need to regard gender effect and train sales representatives based on higher sensitivity to the differing inform...