Does language fashion perceptions?

Does language fashion perceptions?

The additional choice of language in marketing, that follows the proliferation of international commerce, triggers off an inspection on which language elicits a more favourable outcome for marketing communications. When Chinese-English bilinguals were asked to respond to different language cues, the...

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Main Authors: Chen, Kangxing., Lim, Ernest Wei Kiat., Wong, Ka Wei.
Other Authors: Marshall, Roger
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/9610
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9610
record_format dspace
spelling sg-ntu-dr.10356-96102023-05-19T06:16:18Z Does language fashion perceptions? Chen, Kangxing. Lim, Ernest Wei Kiat. Wong, Ka Wei. Marshall, Roger Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The additional choice of language in marketing, that follows the proliferation of international commerce, triggers off an inspection on which language elicits a more favourable outcome for marketing communications. When Chinese-English bilinguals were asked to respond to different language cues, the study shows that language does indeed evoke varying attitudes. 2008-09-24T07:34:15Z 2008-09-24T07:34:15Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9610 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Chen, Kangxing.
Lim, Ernest Wei Kiat.
Wong, Ka Wei.
Does language fashion perceptions?
description The additional choice of language in marketing, that follows the proliferation of international commerce, triggers off an inspection on which language elicits a more favourable outcome for marketing communications. When Chinese-English bilinguals were asked to respond to different language cues, the study shows that language does indeed evoke varying attitudes.
author2 Marshall, Roger
author_facet Marshall, Roger
Chen, Kangxing.
Lim, Ernest Wei Kiat.
Wong, Ka Wei.
format Final Year Project
author Chen, Kangxing.
Lim, Ernest Wei Kiat.
Wong, Ka Wei.
author_sort Chen, Kangxing.
title Does language fashion perceptions?
title_short Does language fashion perceptions?
title_full Does language fashion perceptions?
title_fullStr Does language fashion perceptions?
title_full_unstemmed Does language fashion perceptions?
title_sort does language fashion perceptions?
publishDate 2008
url http://hdl.handle.net/10356/9610
_version_ 1770564434411913216

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