Understanding customer loyalty and its antecedents : an analysis from the mobile phone market

Understanding customer loyalty and its antecedents : an analysis from the mobile phone market

Several scholars have highlighted the importance of enhancing customer loyalty, a topic of high interest in academia and practice, as a prerequisite for effective marketing to increase profits. This study adds to existing literature by exploring the antecedents of customer loyalty.

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Bibliographic Details
Main Authors: Lai, Shui Fa, Teo, Yu Shan, Tay, Gui Wen
Other Authors: Lam, Shun Yin
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/9616
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9616
record_format dspace
spelling sg-ntu-dr.10356-96162023-05-19T06:24:04Z Understanding customer loyalty and its antecedents : an analysis from the mobile phone market Lai, Shui Fa Teo, Yu Shan Tay, Gui Wen Lam, Shun Yin Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Several scholars have highlighted the importance of enhancing customer loyalty, a topic of high interest in academia and practice, as a prerequisite for effective marketing to increase profits. This study adds to existing literature by exploring the antecedents of customer loyalty. 2008-09-24T07:34:19Z 2008-09-24T07:34:19Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9616 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Lai, Shui Fa
Teo, Yu Shan
Tay, Gui Wen
Understanding customer loyalty and its antecedents : an analysis from the mobile phone market
description Several scholars have highlighted the importance of enhancing customer loyalty, a topic of high interest in academia and practice, as a prerequisite for effective marketing to increase profits. This study adds to existing literature by exploring the antecedents of customer loyalty.
author2 Lam, Shun Yin
author_facet Lam, Shun Yin
Lai, Shui Fa
Teo, Yu Shan
Tay, Gui Wen
format Final Year Project
author Lai, Shui Fa
Teo, Yu Shan
Tay, Gui Wen
author_sort Lai, Shui Fa
title Understanding customer loyalty and its antecedents : an analysis from the mobile phone market
title_short Understanding customer loyalty and its antecedents : an analysis from the mobile phone market
title_full Understanding customer loyalty and its antecedents : an analysis from the mobile phone market
title_fullStr Understanding customer loyalty and its antecedents : an analysis from the mobile phone market
title_full_unstemmed Understanding customer loyalty and its antecedents : an analysis from the mobile phone market
title_sort understanding customer loyalty and its antecedents : an analysis from the mobile phone market
publishDate 2008
url http://hdl.handle.net/10356/9616
_version_ 1770563530084319232

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