Intensity of media and impulse buying.

This research paper outlines an exploratory study of how the intensity of media elicits emotional responses that affect consumers’ buying behaviour in the Singapore context. According to a research study done by Aledaar et al. (2003), intensity of media refers to the way people process information;...

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Main Authors:	Choo, Hui Ling., Kok, Hui Ming., Ngooi, Joyce Shi Jia.
Other Authors:	Bhatnagar, Rohit
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/9663
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9663
record_format	dspace
spelling	sg-ntu-dr.10356-96632023-05-19T03:30:02Z Intensity of media and impulse buying. Choo, Hui Ling. Kok, Hui Ming. Ngooi, Joyce Shi Jia. Bhatnagar, Rohit Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This research paper outlines an exploratory study of how the intensity of media elicits emotional responses that affect consumers’ buying behaviour in the Singapore context. According to a research study done by Aledaar et al. (2003), intensity of media refers to the way people process information; i.e., the more cognitive resources used in processing a certain piece of information or media form, the higher is the intensity of the information or media form. 2008-09-24T07:34:50Z 2008-09-24T07:34:50Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9663 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Choo, Hui Ling. Kok, Hui Ming. Ngooi, Joyce Shi Jia. Intensity of media and impulse buying.
description	This research paper outlines an exploratory study of how the intensity of media elicits emotional responses that affect consumers’ buying behaviour in the Singapore context. According to a research study done by Aledaar et al. (2003), intensity of media refers to the way people process information; i.e., the more cognitive resources used in processing a certain piece of information or media form, the higher is the intensity of the information or media form.
author2	Bhatnagar, Rohit
author_facet	Bhatnagar, Rohit Choo, Hui Ling. Kok, Hui Ming. Ngooi, Joyce Shi Jia.
format	Final Year Project
author	Choo, Hui Ling. Kok, Hui Ming. Ngooi, Joyce Shi Jia.
author_sort	Choo, Hui Ling.
title	Intensity of media and impulse buying.
title_short	Intensity of media and impulse buying.
title_full	Intensity of media and impulse buying.
title_fullStr	Intensity of media and impulse buying.
title_full_unstemmed	Intensity of media and impulse buying.
title_sort	intensity of media and impulse buying.
publishDate	2008
url	http://hdl.handle.net/10356/9663
_version_	1770566203236941824

Intensity of media and impulse buying.

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